// 01 — about

Built by owners.
For owners.

Qann exists because its founder got tired of paying agencies that sold slides instead of fixing things. So she built the company she wished existed.

founder: Chu Chai
founded: 2024
entity: Qann Commerce OÜ
markets: 13
cities: Tallinn · Eindhoven · Mumbai

// 02 — origin_story

The honest
version.

Chu Chai runs several businesses: e-commerce brands, international supply chains, product companies across countries. Every time she hired an agency, the same thing happened. Beautiful strategy decks, long tool lists, and then nothing changed.

The chaos stayed. The duct tape held, until it did not.

So she built Qann. Not a consulting practice, and not another AI-integrated agency. The company she wished existed when she was drowning in operational mess. One that fixes things, ships weekly, and then gets out of the way.

That is the whole thesis: build the system that holds, then let go.

// 03 — the_lab

Real businesses.
Real problems.

The founder's businesses are the lab. Every system we sell was tested here first, so every recommendation has survived contact with reality.

[#e-commerce]

NOIDS BV

An e-commerce brand with Amazon FBA, direct sales and international distribution. Every e-commerce playbook we use was pressure-tested here. When platforms change their rules, we find out before our clients do.

// live at noids.co
[#software]

Martian Grow, Inc.

A software portal for a genetics company with multi-jurisdiction compliance, niche payment processing and a complex international supply chain. That complexity shaped every compliance playbook we offer.

// our second lab

// 04 — values[]

How we
actually work.

01

fix first, explain later

The business is on fire. Nobody needs a diagnosis deck right now. We put the fire out, then talk about the cause.

// week one of any job, something gets fixed. Not planned. Fixed.

02

built by owners, not advisors

Every recommendation has been tested in the founder's own operations. We build from the field, not from the sidelines.

// when we recommend a tool, we have used it.

03

AI is cheap. judgment is not.

We use AI hard for speed, content and analysis. AI executes. Humans decide. Every AI system we build has clear limits and can be reversed.

// AI drafts the content. A human approves every piece.

04

make yourself unnecessary

The best service company works itself out of a job. We build the system, train the team, document everything and leave.

// client.independent = true

05

honest over polished

We are fast, scrappy and sometimes wrong. We are always honest about what works and what does not. We would rather lose a deal than bend the truth.

// if we cannot help you, we say so.

06

fewer problems, not more tools

The tech industry sells tools. We remove problems. The best system removes the most friction with the least complexity.

// we sometimes recommend removing tools, not adding them.

$ ./fix_the_mess

What's
broken?

Tell us. No slides, no sales pitch. A conversation between founders, and a straight answer on what it takes.

fix my mess