Qann exists because its founder got tired of paying agencies that delivered slides instead of results. So she built the company she wished existed.
Chu Chai runs multiple businesses: e-commerce brands, international supply chains, product companies across multiple countries. Every time she hired an agency or a consultant, the same thing happened: beautiful strategy decks, fancy tool recommendations, and then nothing actually changed.
The chaos stayed. The duct tape held. Until it didn't.
So she built Qann. Not as a consulting practice. Not as another "AI-integrated agency." As the company she wished existed when she was drowning in operational mess. One that actually fixes things, ships weekly, and then gets out of the way.
That's the whole thesis: build the system that holds, then let go.
The founder's businesses aren't a side project. They're the R&D lab. Every system Qann builds is tested here first. Every recommendation has survived contact with reality.
NOIDS BV
E-commerce brand. Amazon FBA, DTC, international distribution. Every e-commerce playbook Qann uses has been pressure-tested in NOIDS first. When platforms change their rules, we find out before our clients do.
// markets: EU · US · UK · AU · CHMartian Grow, Inc.
Agricultural genetics company. Multi-jurisdiction compliance, sensitive niche payment processing, complex international supply chain. The operational complexity here shaped every compliance playbook we offer clients.
// markets: US · CA · EU · DETerplars
Built alongside Qann. The partnership model in practice. Where equity and rev-share replace invoicing. The template for how Qann co-builds with founders when the idea is real and the upside is worth betting on.
// markets: EU · ESNot a philosophy poster on a wall. A way of working.
fix first, explain later
The business is on fire. Nobody needs a diagnosis deck right now. Put the fire out, then talk about what caused it. We lead with action — shipping working solutions every week, not presenting findings every quarter.
week one of any engagement, something gets fixed. not planned. fixed.
built by owners, not advisors
Every recommendation Qann makes has been pressure-tested in the founder's own operations. We don't consult from the sidelines. We build from the field.
when we recommend a tool, we've used it. when we say something won't work, it's because it didn't work for us.
AI is cheap. judgment isn't.
We use AI aggressively: for speed, content, automation, analysis. But we never confuse speed with wisdom. AI executes. Humans decide. Every AI system we build has clear boundaries and can be reversed.
we'll automate your content pipeline with AI, but a human approves every piece. always.
make yourself unnecessary
The best service company is one that works itself out of a job. We build systems, train teams, document everything, and leave businesses in a state where they don't need us.
client.independent = true. That's the end state for every engagement.
honest over polished
We're not perfect. We're fast, scrappy, and sometimes wrong. But we're always honest about what's working, what isn't, and what we don't know. We'd rather lose a deal by telling the truth.
if we can't help you, we'll say so. if something we built breaks, we own it and fix it.
fewer problems > more tools
The tech industry loves selling solutions. We love eliminating problems. The best system isn't the most feature-rich. It's the one that removes the most friction with the least complexity.
we'll sometimes recommend removing tools, not adding them. we push back on complexity without value.
Operators, not advisors. Everyone here has run things, not just advised on them.
Chu Chai
founder & tech
Umesh Lodha
tech lead
Abdul Mukri
communication & operations
Elva Ma
sales pipeline & automation
Job Joris Arnold
PR
Ram Taparia
finance
Chandrabhan Dhaka
video editor
Pal Soni
content specialist & tech
founders
talking to
founders.
No pitch. No slides. A conversation between people who've been in the mess.Tell us what you're dealing with and we'll tell you if we can help.
fix my mess →