// thoughts

Notes from
the mess.

What we learn running our own brands and fixing other people's. Short, honest, one a month.

start hereautomation · 5 min read

The automation that broke three months ago. Nobody noticed.

Most automations fail quietly. How to catch it before the data goes wrong.

25 March 2026
7 notes
8 April 2026Why your agency keeps you dependent.Most agencies are paid to keep you needing them. Not out of malice, it’s the business model. How to tell the difference.how we work5 min read7 April 2026Zero to a live branded store in eight hours.How we built Smokewear: store, theme, catalogue, pre-orders, SEO and handover docs, in two days.e-commerce7 min read6 April 2026We built qann.co with AI. The honest version.What worked, what broke, and the one rule we broke once and never again.ai8 min read2 April 2026AI is cheap. Judgment is expensive.What we've learned putting AI into real operations, and why most of what you're sold is noise.ai5 min read1 April 2026What selling internationally actually costs.Compliance, payments, logistics and tax. The real version, from a team that sells in 13 markets.e-commerce7 min read25 March 2026The automation that broke three months ago. Nobody noticed.Most automations fail quietly. How to catch it before the data goes wrong.automation5 min read18 March 2026One system instead of twelve.Why we run Odoo ourselves, and what happens when twelve taped-together tools become one.systems & odoo6 min read

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